MARKET RESEARCH

Our Market Research vertical offers end to end customized market research solutions. We help our customers make better decisions by providing critical information about the market place including customers, competitors, suppliers, distributors and retailers.

Our diverse yet focused research findings aid in fulfilling specific business requirements like –competition and their reach, entry strategy, due diligence, selection of channel partners and customer insights. We draw up a blue print according to which our customers can plan their strategy.

Our mission is to provide our customers with actionable intelligence to improve their competitive standing.

We use primary and secondary data collection techniques to offer perfect B2B and B2C solutions. For primary data collection, we use quantitative techniques like Experiments, Mechanical Observations, Simulation and Surveys which includes CATI, CAWI, CLT, PAPI, personal interviews, mails, telephonic interviews, and web. And the qualitative data is collected by conducting Focus groups, In-depth interviews, Human observations and case studies. The secondary data is collected by internal and external sources.

We have also perfected research methods to trade in unorganized sectors where information is not easily accessible or is incomplete using our in-house database, our contact centre and our digital team.

TEAM: Our team consists of seasoned surveyors, analysts, team leaders and managers who work together to provide custom solutions to a wide spectrum of business verticals.

Our recruitment and training programme go hand in hand to provide the perfect staffing solution.